Who Owns What Watch Brands?

To be a successful watch company in today’s world, a company will often times need help. Watchmakers, on top of designing worthwhile timepieces, typically have to face challenges with getting parts from suppliers, how to distribute across the world, and how to market their products effectively and cost efficiently. With that being said, the wristwatch … Read more

What Are ETA Watch Movements?

At heart of every watch, you’ll find a movement. While there are several movements out there, ETA watch movements are arguably the most important watch movements and have had a major influence on how the watchmaking industry is today. However, most people have no idea about ETA watch movements and what they are. Without ETA, … Read more

What Are Chronograph Watches?

What are chronograph watches? To answer that, one would need to think about a stopwatch. With that being said, they are capable of telling time just like a normal watch, but can also track elapsed time like a stopwatch. Chronograph watches continue to be one of the more popular styles of watches, but the complication … Read more

What are GMT Watches? A Brief Explanation

In today’s world of smartphones and their many available apps, a watch can be more of a fashion statement than something of a functional accessory. However, that doesn’t mean that there isn’t a need or demand for a timepiece with a useful complication. For the watch enthusiast who enjoys traveling the world, a GMT watch … Read more

What is a Moon Phase Watch?

The moon phase complication is one of the most desired complications amongst watch collectors and enthusiasts. What makes it so desirable is not often because of its technical prowess or utility, but because it is so aesthetically pleasing to the eye. Simply put, the moon phase is arguably the most beautiful of watch complications. In … Read more

What Is a Watch Complication

When looking to buy a new watch, one thing you’ll want to understand is what is a watch complication. Telling time is often the only function you’ll really need from your watch, but what if you want more? In that case, you’ll need to decide what complications you want from your watch. Simply put, a … Read more

A Simple Watch Strap Guide

When it comes to timepieces, people often focus on the movements, the dial appearance, or what complications are built in. Meanwhile, the strap or band is overlooked. This simple watch strap guide is going to address how important this part of the watch is, not only because it secures the watch to your wrist but, … Read more